Biggest fashion week 2010

The time of the year when all you will hear people talk about is colour, fabrics, cuts and styles has arrived. It’s the time to get up and notice the fashion scene of Nepal, the creativity flow and make everything fashionable. Get ready to celebrate fashion and style as the biggest fashion extravaganza of the year — The Himalayan Times TGIF Fashion Week 10 is here.

 

With the same magic and opulence as last year there is something new and exciting for all those fans of fashion during the four-day-long glamorous event that will take place from September 13 to 16 at the Soaltee Crowne Plaza. While last year TGIF Fashion Week focused only on Pret-a-porter (ready to wear collection), this year the fashion week will be showcasing two collections Pret-a-porter and Diffusion (a mixture of ready to wear and haute couture). With the benchmark being raised higher one can expect precise cuts, exquisite materials, details on every finishing. 

 

 “We have higher expectation from the designers for this year’s TGIF Fashion Week,” says Shailaja Adhikari, Managing Director of IEC, which has been organising Nepal Fashion Week since 2004. “Unlike last time we have very varied themes and we have tried our best to move the focus of the designers and buyers from Indo-Western styles to more of Western trends,” she adds. To ensure the designs have expected touch of western style and fits two well-known designers Monika Agrawal from India and Maja Soerensen from Denmark have selected the designs, insists Adhikari. This year will be more precise western cuts and subtle style and accessories which will scream oomph and elegance at the same time.

Making this event more couture oriented was a conscious effort made by IEC as they have seen drastic growth in designer wear in past few years and another reason why couture is being introduced on the ramp is “the spectators”, “this year the show will only have invitees, which means most of our targeted customers will be checking out the designs so thus the couture is being stressed,” says Adhikari.


Along with some of the best students of IEC from Kathmandu, Dharan, Butwal and Pokhara, various boutiques will also participate in the fashion week. And a guest designer from Bangladesh, Ameela Haq will also be showcasing her creations to the delight of all fashionistas.

More than 20 Nepali and international models will be sashaying on the ramp wearing some of the best creations of the year. And like last year there will be celebrity showstoppers.As the hospitality partner Soaltee Crowne Plaza will be providing par excellence service as the name is known for. “We will be doing what we are known best for — providing world-class service and hospitality. From cocktail menus to comfort of every guest whether its venue or parking we will be paying attention to every small detail. Expected quality will be provided,” says Sony Chaudhary, Assistant Manager Marketing and Public Relations. The Himalayan Times TGIF Nepal Fashion Week 2010 is being organised by IEC in association with Chivas Regal and supported by San Miguel and Invenio Wines. The creative partner for the event is Echoad. The hospitality partner of the event is Soaltee Crowne Plaza while the official carrier is Kingfisher Airlines. Magazine partner is FHM and brand alliance partner is Mudra Max. Sound design is done by Party Nepal

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